2025 Thanksgiving Sponsorships

PLATNIUM “Presented By” PARADE SPONSOR – $10,000 SOLD
“Presented By” recognition and prominent logo placement on event marketing materials: logo & sponsor name on all posters, parade banners, outdoor kiosk & banner advertisement, emails, electronic boards at the train station, 20+ digital community calendars, opening & closing credits of the NRTV multiple re-broadcasts of the parade on Thanksgiving Weekend and social media from the City & NR Chamber. Participation in the official Parade Kick-Off Photos. Sponsor marches in VIP/Dignitaries Section leading the Parade. Sponsor recognition repeated throughout NRTV Broadcast. Sponsor will be interviewed for NRTV Broadcast.

GOLD PARADE SPONSOR – $5,000 SOLD
Logo & sponsor name on all posters, outdoor kiosk & banner advertisement, emails, electronic boards at the train station, 20+ digital community calendars, opening & closing credits of the NRTV multiple re-broadcasts of the Parade on Thanksgiving Weekend, and social media from the City and NR Chamber. Sponsor recognition repeated throughout NRTV Broadcast. Participation in the official Parade Kick-Off Photos.

SILVER PARADE SPONSOR – $3,500
Logo & sponsor name on all emails, 20+ digital community calendars, opening & closing credits of the NRTV multiple re-broadcasts of the Parade on Thanksgiving Weekend, and social media from the City and NR Chamber. Sponsor recognition repeated throughout NRTV Broadcast.

BALLOON SPONSORSHIPS
Balloon Sponsorship includes banner with Sponsor’s name and logo. All Balloon Handlers will be wearing T-shirt with both Parade Branding and Sponsor’s name and logo. Sponsor recognized on NRTV as balloon passes Broadcast Booth. Sponsor is encouraged to bring their own team of volunteer handlers to walk balloon in Parade. Specifics for each balloon will be provided.

• MIGHTY MOUSE BALLOON  $4,000 – LEAD PARADE BALLOON SOLD
  Mighty Mouse is the FIRST BALLOON in the Parade and is the most iconic. It’s beloved in New Rochelle and always gets so much attention.
  
  
• GIANT PARADE BALLOON – $3,000
  Other Parade Balloons include Dinosaurs, Tom the Turkey, My Little Pony, Sesame Street, Peppa Pig, and others!
  
  
• CO-BRANDED BALLOON – $2000

FLOAT SPONSORSHIPS – $2,000
Float Down North Avenue & Promote Your Business!
Ride in the Thanksgiving Parade in style while highlighting your Business or Special Event on a Parade Float!

Parade Floats are rented and include: design in colors of your choice, 3 signs with logo & tagline, vehicle with driver to tow the float, generator on float for electric use and full insurance.

Sponsors are Needed for these Special Floats:

• NRHS Homecoming Court Float – $2,500 SOLD
  FIRST Float in Parade in Division 1. Sponsor signage & logo on both sides of float. NRHS Homecoming Court & Senior Officers on float with DJ. Sponsor & co-workers or family may also ride on float.
• Super Hero Capes for a Cos Float – $2,000 SOLD
  Capes for a Cos is a non-profit organization dedicated to creating custom, adaptive cosplay for children with disabilities. They have volunteered to be in the Parade in their Super-Hero costumes to raise awareness for their group and the disabled children they support. Sponsor signage & logo on both sides of float. You may ride with Super-Heroes

BAND SPONSOR – $1,000
With more than 9 Bands in the Parade, help is needed to defray transportation costs. Sponsorship includes Logo & sponsor name on Banner before Band & emails, closing credits of the NRTV multiple re-broadcasts of the parade on Thanksgiving Weekend, and social media from the City and NR Chamber.

COSTUME CHARACTER SPONSORSHIP – $1,000
Characters like Bluey and Paw Patrol will be the HIT of the Parade! We need Sponsors for each Professional Character. Sponsor logo will appear on a Banner preceding the Characters. Sponsor recognized on NRTV as Characters pass Broadcast Booth.

PARADE PATRON – $500
Parade Patrons support the General Parade. Sponsor logos will receive individual posts on Social Media and will be on the Parade Patron Banner in the Parade. Sponsor’s name will appear in the closing credits of the NRTV multiple re-broadcasts of the parade on Thanksgiving Weekend.

MARCHING FEE – $50
A $50 per organization fee has been added to cover increased costs of the Parade.

VEHICLE PARTICIPATION – $500
All Vehicles in Parade must submit license plate number for permit to enter Parade.

Co-BRANDED HOT CHOCOLATE SPONSOR – $300
Hot Chocolate and Cookies for over 1000+ Parade Marchers. Multiple signage in Parade Line-Up Area and on social media.

Click here for Online Sponsorship Payments

For questions or more information contact call Catherine White 914-632-5700 or email catherine@newrochamber.org

Parking Available At:

• New Rochelle High School
• City Hall Parking Lot
• New Rochelle Transit Center Parking Garage (train station)
• New Roc City Garage
• Library South Parking Lot
• Library Lot
• The Skyline Garage

*Please note, North Avenue will be closed to vehicle traffic for Parade. Use directions that do NOT include North Avenue to enter Parking Lots.

Chris Selin Bio

Chris Selin is a long-time resident of New Rochelle, relocating in 1977 after graduating from St. John’s University School of Law. Volunteer activities with her son, including scouting and soccer practice and games, soon lead to volunteerism in the broader community. As president of her Sutton Manor Homeowners’ Association, she organized five additional homeowners’ associations in the East End of New Rochelle in support of their common interests. During this time Chris completed her Masters in Environmental Law at Pace University Law School and was also an active member of the New Rochelle Rotary.

In 1994 Chris was elected to the New Rochelle City Council from District 2, serving until her retirement from Council in 2003.  In July 2006, Chris returned to Council to complete the unexpired term of the retiring District 2 Council member. Those almost 12 years with the City Council were enriching and provided Chris with the opportunity to get to know and work with people and diverse groups from throughout the City of New Rochelle.   

Chris has served as a member of the Board of Directors of the New Rochelle Public Library Foundation since 2006 and has served as President of the Board from June 2015 until June 2024. Chris also served as Chairman of the Library’s Strategic Plan Committee; a member of the Westchester County Planning Board for three years; a member of the New Rochelle Downtown Business Improvement District from 2003 to 2017; a New Rochelle Democratic Party District Leader; and Past President and Board member of the Sutton Manor Homeowners’ Association.  

Chris resides in Sutton Manor with her husband Jeffrey Endervelt, and feels fortunate to have her son, Brian Demos, daughter-in-law Angela Demos, and the always fun and crazy grandkids, Elena and Sky, living in New Rochelle, just 10 minutes away.

Congratulations Chris!!!

Looking for Volunteers to Carry Giant Balloons!

Show your New Rochelle Pride at the New Rochelle Thanksgiving Day Parade! Volunteers must be able to walk the entire one-and-a-half-mile length of the parade route.

There are two major roles: Balloon Holders & General Volunteers.

Balloon Holders

• Giant Parade Balloons: these volunteers help carry the giant balloons! No experience necessary, but volunteers must attend a short training and be 14+ to hold a balloon
• Display Balloons on Sticks: these volunteers help carry the smaller balloons! No experience necessary

General Volunteers

• Check-In Table Attendant: help check-in parade marchers and balloon-holders
• Banner Holders: help carry six banners leading the parade balloons (will walk the 1.5 mile route)
• Hot Chocolate Distributors: help with setting up a hot chocolate table and distributing hot chocolate to marchers
• Clean Up: help pick up any trash or litter left behind by marchers, take down tents and tables, and other miscellaneous tasks
• Information Volunteers: help pass along information about the parade
  Sign up for your preferred role below! Specific tasks for General Volunteers will be assigned as volunteers arrive.