2024 Thanksgiving Sponsorships

PLATNIUM “Presented By” PARADE SPONSOR – $10,000
“Presented By” recognition and prominent logo placement on event marketing materials: logo & sponsor name on all posters, parade banners, outdoor kiosk & banner advertisement, emails, electronic boards at the train station, 20+ digital community calendars, opening & closing credits of the NRTV multiple re-broadcasts of the parade on Thanksgiving Weekend and social media from the City & NR Chamber. Participation in the official Parade Kick-Off Photos. Sponsor marches in VIP/Dignitaries Section leading the Parade. Sponsor recognition repeated throughout NRTV Broadcast. Sponsor included in radio pre-parade commercials. NRTV interview with Sponsor at the Parade.

GOLD PARADE SPONSOR – $5,000
Logo & sponsor name on all posters, outdoor kiosk & banner advertisement, emails, electronic boards at the train station, 20+ digital community calendars, opening & closing credits of the NRTV multiple re-broadcasts of the Parade on Thanksgiving Weekend, and social media from the City and NR Chamber. Sponsor recognition repeated throughout NRTV Broadcast. Participation in the official Parade Kick-Off Photos.

SILVER PARADE SPONSOR – $3,500
Logo & sponsor name on all emails, 20+ digital community calendars, opening & closing credits of the NRTV multiple re-broadcasts of the Parade on Thanksgiving Weekend, and social media from the City and NR Chamber. Sponsor recognition repeated throughout NRTV Broadcast.

BALLOON SPONSORSHIPS
Balloon Sponsorship includes banner with Sponsor’s name and logo. All Balloon Handlers will be wearing T-shirt with both Parade Branding and Sponsor’s name and logo. Sponsor recognized on NRTV as balloon passes Broadcast Booth. Sponsor is encouraged to bring their own team of volunteer handlers to walk balloon in Parade. Specifics for each balloon will be provided.

• MIGHTY MOUSE BALLOON $4,000 – LEAD PARADE BALLOON
  Mighty Mouse is the FIRST BALLOON in the Parade and is the most iconic. He is our Hometown Hero as he was created right here in New Rochelle at the Terrytoons Studio in the K Building on North Avenue! Mighty Mouse is beloved in New Rochelle and always gets the most cheers, attention, photos and media coverage while leading the Parade.
  
  
• GIANT PARADE BALLOON – $3,000
  Other Parade Balloons include My Little Pony, Elmo, Peppa Pig, Rudolph, and the 100 Year Celebration Cake!
  
  
• CO-BRANDED BALLOON – $2,000

FLOAT SPONSORSHIPS – $2,000
Float Down North Avenue & Promote Your Business!
Ride in the Thanksgiving Parade in style while highlighting your Business or Special Event on a Parade Float!

Parade Floats are rented and include: design in colors of your choice, 3 signs with logo & tagline, vehicle with driver to tow the float, generator on float for electric use and full insurance.

Sponsors are Needed for these Special Floats:

NRHS Homecoming Court Float – $2,500 SOLD
FIRST Float in Parade in Division 1. Sponsor signage & logo on both sides of float. NRHS Homecoming Court & Senior Officers on float with DJ Smithyboy. Sponsor & co-workers or family may also ride on float.

Capes for a Cos Character Float – $2,000
Capes for a Cos is a non-profit organization dedicated to creating custom, adaptive cosplay for children with disabilities. They have volunteered to be in the Parade in their Super-Hero costumes to raise awareness for their group and the disabled children they support. Sponsor signage & logo on both sides of float. You may ride with Super-Heroes

BAND SPONSOR – $1,000
With more than 7 Bands in the Parade, help is needed to defray transportation costs and uniforms. Sponsorship includes Logo & sponsor name on emails, closing credits of the NRTV multiple re-broadcasts of the parade on Thanksgiving Weekend, and social media from the City and NR Chamber.

VEHICLE PARTICIPATION – $500
All Vehicles in Parade must submit license plate number for permit to enter Parade.

Co-BRANDED HOT CHOCOLATE SPONSOR – $300
Hot Chocolate and Cookies for over 1000+ Parade Marchers. Multiple signage in Parade Line-Up Area and on social media.

Click here for Online Sponsorship Payments

For questions or more information contact call Catherine White 914-632-5700 or email catherine@newrochamber.org

Parking Available At:

• New Rochelle High School
• Lawn Avenue Parking Lot
• New Rochelle Transit Center Parking Garage (train station)
• New Roc City Garage
• Library South Parking Lot

*Please note, North Avenue will be closed to vehicle traffic for Parade. Use directions that do NOT include North Avenue to enter Parking Lots.

2024 Grand Marshal – Ray Rice

Coming soon!

Looking for Volunteers to Carry Giant Balloons!

Show your New Rochelle Pride at the New Rochelle Thanksgiving Day Parade! Volunteers must be able to walk the entire one-and-a-half-mile length of the parade route.

There are two major roles: Balloon Holders & General Volunteers.

Balloon Holders

• Giant Parade Balloons: these volunteers help carry the giant balloons! No experience necessary, but volunteers must attend a short training and be 14+ to hold a balloon
• Display Balloons on Sticks: these volunteers help carry the smaller balloons! No experience necessary

General Volunteers

• Check-In Table Attendant: help check-in parade marchers and balloon-holders
• Banner Holders: help carry six banners leading the parade balloons (will walk the 1.5 mile route)
• Hot Chocolate Distributors: help with setting up a hot chocolate table and distributing hot chocolate to marchers
• Clean Up: help pick up any trash or litter left behind by marchers, take down tents and tables, and other miscellaneous tasks
• Information Volunteers: help pass along information about the parade
  Sign up for your preferred role below! Specific tasks for General Volunteers will be assigned as volunteers arrive.